๐ด Load ๐ผ<ENTER> Run ๐ผ<ENTER> itโs | ๐ ๐ฝ.๐.๐.๐. FRIDAY
Friends, clients, associates and business cards, hope youโre Commodoringly well and keeping your Datasettes level.
๐ฝ.๐.๐.๐. FRIDAY is my fin-tastic weekly that hooks you up with some fresh helpful stuff that I came across this week, gems netted from deep dives earlier this year or underwater nuggets from this lifetime resurfacing like friendly dolphins.
๐ฝoolproof | The Lindy Effect
Why do we still read Shakespeare and listen to the Beatles? The โLindy Effectโ is a theory that the future life expectancy of a non-perishable thing (like a technology or an idea) is proportional to its current age. If a business model has survived for 50 years, it will likely survive another 50. In a world obsessed with the โnext big thing,โ sometimes the smartest bet is the โoldest big thing.โ
https://modelthinkers.com/mental-model/the-lindy-effect
๐ntelligence | The Mall of the Future?
While the UK high street struggles with vacancies and insolvency, a Swedish town might have the blueprint for retail survival. โReTunaโ is the worldโs first recycling mallโeverything sold is recycled, reused, or organically produced. It generated over roughly ยฃ1.5m in sales last year. For UK directors, the lesson is clear: the โCircular Economyโ isnโt just an eco-buzzword anymore; itโs a viable, profitable business model that customers are actively seeking out.
๐auce | The Playbook Behind Every Great Campaign
Rory Sutherland, the Vice Chairman of Ogilvy, argues that the biggest problem in modern business is our obsession with logic. Spreadsheets love logic, but humans are โpsycho-logical.โ In this episode, he explains why the best marketing ideas often make no sense on paper (like Red Bull: a drink that tastes bad, comes in a small can, and costs a fortune). If you want to grow in 2026, you might need to stop being so rational.
๐odgepotch | Return of the King
The Commodore 64 (C64) is widely recognized as the best-selling single computer model of all time, holding a Guinness World Record with sales estimated between 12.5 and 17 million units. Now its back and this โUltimateโ review shows why simplicity never goes out of style. Now just give us an Amiga 500.
https://www.theguardian.com/games/2026/jan/15/commodore-64-ultimate-review-computer
Have a Tramieldous Weekend!
Best Fishes
JC
John Crowder
Emerald
T: 01744 353095
eicic.co.uk
Emerald helps SME directors fix cashflow and navigate insolvency with fast and free confidential support.